Course objectives
After completing this course, students will be able to:
- Prepare for the strategic planning process.
- Develop a mission statement, define a vision for your organization, and conduct an assessment of internal and external factors that influence your business.
- Apply the information you have gathered and work to apply the values of your company's mission with its vision to create a successful strategy for your business operations.
- Put the plan into action and work toward the vision. You will implement and monitor the plan to gauge its effectiveness.
Course outlines
- Set the Parameters for the Strategic Planning Process
- Establish a Committee
- Gather Operational Data
- Develop a Mission Statement
- Develop a Vision Statement
- Assess Internal/External Environments
- Perform SWOT Analysis
- Prioritize What the Strategic Plan Will Address
- Set Goals and Objectives
- Develop Strategy for Achieving Goals
- Draft the Strategic Plan
- Assign Responsibility and Authority
- Establish a Monitoring System
Lesson 1: Preparing for the Strategic Planning Process
Lesson 2: Initiating the Strategic Planning Process
Lesson 3: Developing the Strategic Plan
Lesson 4: Executing the Plan